ODDITY, the parent company of beauty and wellness brands IL MAKIAGE and SpoiledChild, today launched a digital security token built on the Ethereum blockchain, providing a new way for investors to participate in the strong performance of the company.
“By offering this trailblazing token, we are democratizing investor opportunity by broadening individual access to ODDITY securities, as we continue to disrupt and redefine the beauty and wellness category,” said Oran Holtzman, co-founder and CEO of ODDITY. “Crypto and blockchain technology unlock massive opportunity for consumers and capital markets. With this offering, we are building a new bridge to link traditional markets with the vibrant world of digital assets, where the innovation potential is huge.”
“We believe in a future where securities are not just records of ownership, but also functional lines of code,” said Lindsay Drucker Mann, Global CFO of ODDITY. “The potential use cases of this technology are enormous, and as a digital and technology powered company, we believe we are especially well positioned to help drive it forward.”
ODDITY Token Offering
The ODDITY Token is a digital security that automatically converts into ODDITY Class A ordinary shares at the time of an IPO.
The offering democratizes investment access to qualified individual investors, beyond the traditional institutional investor community.
The security token has the benefit of encoding key data on the blockchain and deploying smart contracts to perform certain functions. When done at scale, this innovation can have large, cascading capital efficiency benefits across the capital markets.
The ODDITY Token offering will be open from April 26, 2022 until May 11, 2022.
The ODDITY Token offering is being made inside the United States to accredited investors in reliance on Regulation D of the Securities Act of 1933, as amended (the “Securities Act”), pursuant to Rule 506(c) thereunder, or outside the United States to…
