Have you thought of fundraising via crypto tokens for your next clinical trial? HCS Pharma is looking to break new ground with a view to raise EUR 7m via a Security Token Offering (STO).
The idea is that the pharma company opens an STO on the European Digital Assets Exchange (EDSX) and once its listed on the Frankfurt Stock Exchange, these tokens would be reversed into company shares, HCS Pharma founder and CEO Nathalie Maubon explains in an interview with Clinical Trials Arena. The future public listing of the company will free up US$20m worth of financing already secured from a US family office, she explains.
“We opted for going through a pre-IPO STO because it is the easiest way to have control of our company,” Maubon says. “VCs have a more hands-on control of the company but as a founder, I’d prefer to have more control of where the company is headed.”
Marketing is key in crypto fundraising
As for other pharma companies considering this approach, she says it is imperative to effectively explain the process to potential investors. On top of elucidating the mission of the company, marketing this fundraising approach to potential investors is key, she adds.
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As for marketing, Maubon says, targeting crypto communities on social media is a good start. To further expand the raise’s reach, hiring a marketing agency that specialises in STOs and Initial Coin Offerings (ICO) would also be beneficial, she adds. Maubon says that HCS Pharma is working with two France-based marketing agencies specialising in crypto, noting that they were chosen because of their prior track records.
The biggest challenge in going through this route of fundraising is explaining the…
