The Chevrolet brand of General Motors Co. in Detroit is bringing its historic Corvette nameplate into the futuristic world of non-fungible token (NFTs) by auctioning a one-of-one 2023 Corvette Z06-inspired NFT artwork created by the artist xsullo.
The auction also includes an actual Corvette Z06 that matches the NFT.
The Own the Color auction is offered exclusively via SuperRare, a marketplace for unique NFT artwork. The car and the NFT are custom painted in Minted Green, a reference to minting NFTs.
The auction will be live to eligible bidders worldwide June 20-24 and those interested may only place bids in Ethereum, a type of cryptocurrency.
“Own the Color” means Chevrolet will not apply Minted Green to another production 2023 Corvette Z06. In addition to a digital certificate of ownership and authenticity for the art piece, the physical Corvette Z06, equipped with the Z07 performance package, carbon fiber wheels, and a commemorative plaque, will carry the option code RFN.
The signification will forever associate the car with this auction and it’s one-of-one status. Further, the VIN for this Corvette Z06 is inspired by binary code, the language of computers, as a further connection between the car and Web3.
“Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying cutting-edge means getting into new territories as a bit of a pioneer,” says Steve Majoros, vice president, Chevrolet Marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”
The artist xsullo says: “I’ve been wanting to combine my digital art with the physical world, so it’s been a great opportunity to work with Chevrolet to bridge these two worlds. The Corvette Z06 is an ambitious car that I totally vibe…
