Photo Credit: PlaytreksWho says superstars get to have all the music NFT fun? As jaw-dropping NFT-minting headlines abound, PlayTreks has been quietly building its blockchain solution for indie and DIY artists. Now, the pre-Series A company is hitting critical early thresholds on its ‘The Playgrounds’ NFT marketplace.
Last year, we first profiled PlayTreks, a Belgium and United Arab Emirates-based company traversing music distribution, data analytics, airplay monitoring, and a blockchain-based marketplace. Since then, the pre-Series A company has been quietly attracting indie artists to its music NFT marketplace to spur greater revenues and stronger fan relationships.
PlayTreks launched The Playgrounds with a fairly straightforward goal: to allow creatives to monetize their content by minting them into Non-Fungible Tokens (NFTs). Several months later, the early stages of that mission are taking shape.
‘The Playgrounds’ is now sparking a surge in daily signups. According to stats shared by Playtreks founder and CEO Anjo de Heus, the burgeoning artist platform now counts more than 6,000 indie musician members. Given the early-stage nature of music NFTs, that’s enough to signal a proof-of-concept while forming a base of core users.
The company says it’s now preparing to reach 20,000 users by the end of the year, with most taking advantage of the platform’s music NFT capabilities. Earlier this year, Playtreks joined forces with DMN to further accelerate that ramp-up.
Playtreks is already attracting some interesting indie names.
That includes composer and musical performer Chris Payne, who played with Gary Numan and was a co-writer of Visage’s early-80s synth-pop hit “Fade to Grey.” Chris Willis, a longtime David Guetta collaborator, is also on PlayTreks, as is Zaine Griff, whose collaboration credits include David Bowie and Hans Zimmer.
Playtreks also counts participation from EDM producer Bolier, Nigerian afrobeat musician Sam Derry, and visual artist…
