The well known playing card manufacturer Bicycle has announced the launch of the company’s first non-fungible token (NFT) collection. The NFT card collectibles called the “Genesis Collection” were designed by the artist Adrian Valenzuela and the first drop of NFTs were officially revealed via the NFT marketplace Kolectiv on Thursday.
Bicycle Playing Card Manufacturer Aims to Bridge the Gap Between Tradition and Innovation
When it comes to playing cards, the name Bicycle has been a popular brand since the company’s inception in 1885. The card’s official name Bicycle was chosen because the bicycle was an extremely popular invention at the end of the 19th century. Now close to 136 years later, Bicycle is entering the world of blockchain technology with its first non-fungible token (NFT) collection. The artwork designed by Adrian Valenzuela represents iconic Bicycle playing cards but they transformed into cards from 1,000 years into the future.
“At Bicycle, we’re a heritage brand that has been at the forefront of playing cards for over 135 years and this NFT launch marks a special moment in our history where we’re bridging the gap between tradition and innovation,” Stefaan Merckx, the CEO of Bicycle said in a statement. “Looking ahead, we’ll continue to reach new consumers and generations, while also staying true to our history.”
According to the firm, the new collection will start the collector on a “journey alongside Bicycle, from continued support to perks including access to exclusive events, presales, and whitelists of future Bicycle NFTs.” Essentially, the cards will serve as VIP membership, Bicycle details, to an “elite club of Bicycle collectors.” However, Bicycle does disclose that the primary sale benefit will not be “extended for NFT buyers on [the] secondary market.” The auction started on Thursday via the NFT marketplace Kolectiv.
