NEW YORK–(BUSINESS WIRE)–The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience that will give fans the power to select the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. In celebration of its 96th march, the magic of the Macy’s Parade can be experienced as a virtual Parade in the metaverse and will include virtual galleries from five NFT projects and the opportunity for fans to vote for their favorite creators, helping one of their designs come life as its transformed into high-flying form in next year’s Macy’s Parade.
“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade. “Our genesis collection of Parade NFT’s last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”
The metaverse experience will be powered by the OnCyber metaverse available to fans and collectors beginning on Thursday, November 24, at 9 a.m. EST. The virtual Parade can be accessed at macys.com/NFT and is fully accessible on desktop and mobile without the need for a crypto wallet, complicated log in or VR headset. The metaverse Parade will feature the flight of iconic Macy’s Parade balloons from the nine-decade run of the holiday march. These balloon creations were first featured as collectible NFTs made available last year in celebration of the Macy’s Parade’s 95th Anniversary.
Within the virtual Parade experience, fans can explore five galleries featuring…
