© Reuters. Deadfellaz Partners With Wrangler Bringing Vintage Denim To Web3, How NFT Collection Is Focusing On Culture And Community
A leading non-fungible token collection announced a partnership with a leading apparel company recently. Here are the details and how NFTs are continuing to bring Web2 companies into Web3.
What Happened: NFT collection Deadfellaz announced a partnership with denim brand Wrangler, which is owned by Kontoor Brands (NYSE: KTB).
The two companies partnered on a choose-your-own interactive storyline that let the Deadfellaz community, known as The Horde, pick the outcome of a digital comic strip. The comic strip is drawn by Leon Lee and comes from the two brands partnering with Web3 platform LTD.INC.
“The comic strip is essentially a collaboration between Deadfellaz, Wrangler and The Horde. It feels to me like heralding back to when you would have amazing artwork that came in the booklets of cds – combining the digital and the tangible,” Deadfellaz co-founder Betty said. “I don’t know that an NFT community has helped create something like this before.”
A merchandise drop of 20 NFC-infused vintage Wrangler jeans is ongoing, with several items still up for grabs from Wrangler. The Deadfellaz x Wranger collaboration called this the first merchandise drop. The 20 jeans link to an NFT of the final comic strip. The jeans also feature Deadfellaz artwork.
What’s green and wears denim?
A @Deadfellaz X @Wrangler partnership. pic.twitter.com/V6m0eKDGWx
— Deadfellaz (@Deadfellaz) September 8, 2022
“We recently announced our collaboration with Deadfellaz, one of the biggest names in Web3,” Wrangler tweeted. “The concept behind Wrangler Reborn – along with the artwork and brand of Deadfellaz – combined perfectly, and there the name Undead Denim was reborn.”
Wrangler is celebrating its 75th anniversary in 2022.
Deadfellaz posted the choose-your-own-adventure questions to its followers, with the storyline closely…
