In the past few years, the cryptocurrency market has evolved a lot. What was once just about bitcoins has now become the market of various digital tokens. Several entrepreneurs and traditional investors have been awed by the huge success of cryptocurrencies and turned towards investing their money in this marketplace with a hope to gain maximum profits.
This is when people started picking ICOs over traditional venture capital models.
However, with time, it has been found that ICOs are involved in fraudulent cases. In fact, according to a report by Investopedia, 80% of ICO sales are found to be scams with around $9 Mn of loss on a daily basis. Many regulations also came into the limelight which ruined the popularity of ICO funds.
But, after China banned ICO’s in 2017, the business model changed completely. A new model called IEO came into being, which eventually made everyone look into ICOs vs IEOs comparison and use the latter over traditional ICO model to raise funds for their blockchain startups.
So, what is IEO? Well, an Initial Exchange Offering (IEO) is a method to raise funds where funding is conducted on cryptocurrency exchange platforms such that the crypto exchange administers the sale on the behalf of startups seeking for fundings. For instance, BitTorrent launched its IEO on Binance Exchange Platform and reached the cap in less than 15minutes.
In the midst of this, if you are an Entrepreneur wondering how to launch an initial exchange offering (IEO) that brings higher revenue to your blockchain business, you are at the right place.
So, without further ado, let’s begin!
Steps to launch an IEO
1. Have a reputable team
The foremost step that acts as the base of your successful IEO launch guide is the team supporting your project.
A team with competent knowledge about initial exchange offering and blockchain environment can help you create and validate your project idea effectively. They can also make investors show…
