There are many benchmarks for measuring IEO success. Token price, community size, code shipped, and milestones met are all yardsticks for gauging the progress of a tokenized project. For projects seeking to create the biggest possible splash, however, liquidity is the crucial factor. The more exchanges an IEO reaches, the greater its prospects of survival.
Also read: How Crypto Winters of Bitcoin’s Past Compare to Today
Multiple Exchanges Multiply Projects’ Prospects
Initial exchange offerings are big business: according to Inwara, IEO projects raised a cool $1.625 billion in the first half of 2019. H2 has continued that trend, with the leading exchange launchpads maintaining their aggressive IEO schedule – one a month in the case of Binance; 24/7 in the case of smaller platforms such as Latoken. Investor demand for initial exchange offerings also remains robust: the leading crypto Telegram channels, maintained by the likes of Coinidol, attest to this, as investors clamor to catch wind of pre-sale and seed rounds for projects that will eventually IEO on Binance or Huobi.
While the initial exchange offering brings benefits to investors and project teams, compared to the ICO, it is hamstrung by a flaw that is inherent to this fundraising model: often, there is little incentive for other exchanges to list the token. As a result, most IEOs will live and die on the exchange that hosted their token sale. For the handful of IEOs that have thrived post-sale, both in terms of token price and other benchmarks, it’s no coincidence that they’ve transcended their issuing platform, and gained deep liquidity in the process.
Bittorrent Remains the Liquid Leader
The most liquid token IEO to date, based on the number of exchanges where it’s listed, is also one of the earliest: Bittorrent (BTT), which launched on Binance last year. Today it appears on 34 exchanges – 24 more than the next most-listed tokens. It’s no coincidence that tokens listed on the most…
