The fintech space is yet another vertical in which Israel is a significant player. Among the big fintech companies in Israel, eToro leads the way.
If you look at the most successful tech companies, they all have one thing in common: democratization. Uber democratized transportation, Airbnb democratized hospitality and eToro democratized trading the markets.
I’ve followed the company and its CEO and cofounder, Yoni Assia, from day one. It has been truly incredible to see the company grow into a market leader and evolve with trends like the blockchain, for example.
It’s been fascinating to watch Yoni reinvent the company and adapt to the new reality of a global pandemic. That’s what differentiates a good entrepreneur: resilience and the ability to be lean and flexible.
Yoni and his wife, Mor, are a serious power couple. Mor is cofounder of iAngels, a platform that democratizes investments.
I recently sat with Yoni for an in-depth discussion about the company and the market trends.
Hillel Fuld: Please describe yourself in less than five sentences.
Yoni Assia: Cofounder and CEO of eToro, father of five, proud husband of Mor, who is a fintech entrepreneur. My two biggest passions are finance and computer science, and I was able to merge them both along with the social revolution to develop eToro’s investment network. I am a great believer in global markets, a keen believer in blockchain technology and in crypto assets.
HF: When and how did eToro come to be? What contributed to its massive success?
YA: We started eToro in 2007 with the vision of opening the global markets for everyone to trade and invest in a simple and transparent way. I believe in every person’s right to engage, learn and invest responsibly in order to shape one’s future and make a difference in the world. We created a user-friendly platform to make investing accessible and capital markets easier to understand.
We…
