By CNBCTV18.com IST (Published)
Mini
Let’s learn more about ICOs and airdrops and how they differ from one another.
The crypto industry is expanding at a dizzying rate. Sometimes, it seems like there is a new crypto project launched every day. However, one thing that all projects, new and old, have in common is the need to raise funds and build awareness.
This is where initial coin offerings (ICOs) and airdrops come into the picture. While both these activities are helpful for a project in several ways, they are very different concepts. Let’s learn more about ICOs and airdrops and how they differ from one another.
What is an Airdrop
An airdrop is an event wherein a new or existing crypto project distributes its tokens to candidates who meet some pre-decided requirements. It is a marketing strategy in which small amounts of cryptocurrency are sent to a wallet address for free or in exchange for doing particular tasks.
What is an ICO
An Initial Coin Offering (ICO) is similar to an Initial Public Offering of stocks. Companies use ICOs to raise funds for developing and launching a crypto/web3 project. Investors buy the project tokens at lower rates, hoping they will appreciate over time.
Differences between Airdrop and ICO
Motive:
Airdrops are primarily a marketing strategy used by startups and new crypto projects. The main motive of airdrops is to raise awareness and promote a cryptocurrency project. Airdrops encourage people and investors to engage with the project and its social media channels. It can also be deployed to reward existing investors and token holders.
On the other hand, ICOs raise funds to support the development and launch of cryptocurrency projects. The main motive of an ICO is to invite investors and raise funds for the cryptocurrency project that will be launched. Since not all startups and projects have enough wealth at inception, ICOs are a helpful way to get things off the ground.
Method:
The process of an airdrop begins by deciding…
