Leading electric vehicle company Tesla Inc (NASDAQ:TSLA) continues to add numerous Supercharger locations across the country. One planned upcoming location could lead to a new business line for the company.
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What Happened: Plans from Tesla and CEO Elon Musk to add a restaurant and dine-in theater at a Supercharger location date back to 2018. The plans appear closer to fruition, with Musk saying that an undisclosed location in Hollywood, California will get a “diner and drive-in theater.”
The announcement from Musk comes after a Santa Monica Supercharger location recently opened and was originally slated to have the restaurant and theater. Musk also changed the wording of the restaurant from “retro-looking” to “futuristic.”
Reports indicate that building permits for the restaurant at the Santa Monica Supercharger location hit a roadblock, prompting the move to Hollywood.
Tesla filed trademarks for its brand name under the restaurant services sector in 2021.
“Tesla trademark registration is intended to cover the categories of restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services,” Electrek said at the time.
Related Link: Tesla Could Be Launching Restaurants At Charging Stations: Here’s Why
Why It’s Important: Musk’s plans for food and entertainment options at Supercharger locations have been around for years and signal potential revenue making opportunities for the company.
Charging a vehicle takes time, and that time could be used by vehicle operators at a restaurant or movie.
A photo from Electrek showed a food truck at the Santa Monica Supercharger location, but it is unclear if they paid Tesla to be parked in the lot or took advantage of the grand opening of the location. Some restaurants have in the past offered free delivery to nearby Supercharger locations, a move that doesn’t bring additional revenue to Tesla.
As Benzinga reported in 2021, Tesla could choose to…
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