 |
| Scott Bartnick |
2021 was a huge year for cryptocurrency. Bitcoin, the market’s biggest coin, surpassed the $1 trillion mark. In El Salvador, Bitcoin was adopted as a form of legal tender, and the first futures-based crypto ETF appeared on the New York Stock Exchange.
Still, it may be too early to say that crypto has gone mainstream. As 2022 began, less than 5 percent of the global population held any form of crypto. Crypto-related fraud and a lack of regulations to address it continue to keep many hesitant from buying in. For those who want to get involved, problems with usability are often a barrier that seems insurmountable.
As crypto companies seek to address these issues and grow their communities and their value, many are finding that public relations firms have the experience and connections necessary to open the doors to mainstream adoption of cryptocurrency. By leveraging media relations and advanced PR tactics, public relations can increase exposure, establish credibility, and educate potential users on the benefits of using crypto.
“An effective PR media strategy separates the credible from the incredible,” says Mark Kaley, a publicist with Otter PR. “And that is very important for crypto, blockchain, and NFT companies.”
Mark has more than 15 years of experience assisting businesses of all sizes with the public relations process. Otter PR is experienced with crypto and blockchain companies.
“When crypto and other blockchain companies launch their first project, they often have a lot of passion and a lot of expectations. What they lack is credibility,” explains Mark. “Public relations specialize in helping brands establish credibility.”
Identifying sound investments in crypto markets can feel overwhelming for those who are just getting started. As of March 2022, investors have more than 18,000 crypto brands from which to choose, and a recent count identified nearly 1,700 of them as dead coins. In addition, finding information…
