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With the implementation of blockchain technology and Web3, businesses and individuals alike are quickly seeing the value in what NFTs and digital asset ownership can offer their customers. Industries that have previously had to rely on outside distributors to reach their consumer base are now finding that challenge eliminated, as they utilize blockchain technology to bypass this step in the traditional business model.
Take a look at the literary industry, for example. Even large-scale novel collections such as Harry Potter took time to infiltrate the marketplace, going beyond book-selling and eventually encompassing consumer-facing products. What NFTs and Web3 do is allow individual creators to skip the middleman; taking on the role of distribution channel themselves and opening more jobs in-house.
Blockchain technology: Expanding art and creating jobs
This new model of vertical integration has afforded authors the opportunity to build a world-class team of diverse individuals that are compensated fairly and further incentivized based directly on the success of the project. As a BIPOC/LGBT creative, I am a prime example of the growing marketplace advantages that the metaverse offers historically marginalized voices.
The value and opportunity of independent artists leveraging Web3 have proven promising. It is made possible because of new revolutionary technology built on blockchain and smart contracts. Using Web3 to collaborate with and uplift other creators, I have been able to expand my art using technology that creates opportunities for job growth and bridges the gap between creator and consumer.
Bridging the gap between creator and consumer
One of the most…
