CP Foods announced its in-house CPF Digital Traceability system back in 2015, and has also been actively integrating the use of blockchain technology into its system for several product categories over the past few years.
“The quality and safety of food products is our top priority [and we realized that] blockchain traceability technology was a [vital step to] accelerate our traceability system,” CP Foods Assistant Vice President for Global Standards System Oraparn Mungmisri told us.
“Blockchain has facilitated consumers’ rapid access to product information by scanning a QR Code on the packaging, [providing them with information on] the origin of the products as well as the certifications for quality and food safety standard and information related to sustainability including GHG emissions.
“This [can contribute] to the company consistently delivering better product value.”
At present, CP Foods has already implemented blockchain traceability technology for the traceability of fresh chicken and pork items, extending this throughout the supply chains for these from raw ingredient procurement all the way to the shipping of these products.
“In 2023, we will also be doing this for our fresh shrimp and cooked foods portfolios,” Mungmisri said.
“The next step will be to establish blockchain-based traceability for all the products we have in all categories in our portfolio.”
In addition to its large animal protein portfolio, CP Foods is very well-known for its packaged ready-to-eat and ready-to-heat product ranges in supermarkets and convenience stores regionally; and especially for its shrimp-based packaged foods in markets such as the United States.
By integrating blockchain into its shrimp business, the plan is to increase consumer confidence in product hygiene and quality for not only Thai consumers or Asian consumers, but all of its consumers in all markets.
“The use of blockchain technology increases consumer confidence in the…
