Welcome back to the “Spotlight!” After over two and a half years, COVID-19 has finally made its way past my doorstep and throughout my home. It’s Wednesday night and I am physically and emotionally drained, I feel like I swallowed a mace and I sound like Barry White, so I will be brief. That, and I’m watching Serena in her Center Court Spotlight.
- A non-fungible token (NFT) entitling the bearer to a beer with Bill Murray fetched the equivalent of $185,000 in Ethereum cryptocurrency for charity. At that price point for a beer, you would expect to also see a Yankees game.
- Grocery delivery company Instacart makes a splish-splash with an ad campaign featuring recording artist Lizzo in a bathtub, creating her own plant-based shopping cart. This being the first high-profile celebrity endorsement, I guess Instacart figured that it was “About Damn Time.”
- Pink Floyd’s song catalog is up for bidding at approximately $500 million. A gargantuan sum, that is, of course unless you play it backwards.
Endorsement Deals, Sponsorships & Investments
Instacart’s Latest Feature Lets You Shop Lizzo’s Vegan Grocery List
August 31, 2022 via My West Texas
Celebrities – they’re just like us! You might not be able to sing like Lizzo, but thanks to Instacart, you can snack like her.
NIL Cash Spurs U.S. Bank and Opendorse to Offer Financial Literacy Courses
August 30, 2022 via Sportico (subscription may be required)
More than a year into the name, image and likeness era in college athletics, college athlete financial literacy and money management are still top of mind for many.
Beyoncé Narrates Gatorade’s Serena Tribute as the U.S. Open Begins
August 29, 2022 via Biz Journal
Gatorade has released a video honoring Serena Williams as she prepares to play in her final U.S. Open, and it’s narrated by another superstar: Beyoncé.
Celebrity Net Worth: Charli D’Amelio Joins $80 Million Funding Round in U.S. Career Marketplace
August 29, 2022 via The National
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