The photo and video service company is now helping agents market their properties directly to crypto enthusiasts.
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A real estate photo and video service company is offering a new way for agents to promote their clients’ homes — by appealing directly to crypto enthusiasts.
Agents who use HomeJab may now ask for a free, real-estate-backed NFT (non-fungible token) that offers the owner an inside track toward purchasing the home, the company announced in a statement to Inman.
These non-fungible tokens are unique digital markers on the blockchain that can be bought and sold, and even made to represent a separate virtual or physical asset.
But while some real estate professionals have taken elaborate measures to conduct entire home transactions via NFT sale — such as by creating an LLC whose ownership is determined by who owns a corresponding NFT — HomeJab’s product is less ambitious in scope.
Joe Jesuele | HomeJab
Buying the HomeJab NFT amounts to making an instant offer on the home, HomeJab Founder and CEO Joe Jesuele told Inman in an email. It doesn’t transfer the title on its own.
“We want to add in a new way for crypto enthusiasts to use their portfolio to submit quick offers,” Jesuele wrote. “I think this is the most scalable way to onboard as many real estate pros and homeowners to blockchain.”
Jesuele described the new product as “a step in the direction of decentralization,” and an opportunity to market a property to crypto enthusiasts — not an overhaul to…
