An IDO, or Initial DEX offering, is the process of launching a cryptocurrency on a decentralized exchange. This launch marks the cryptocurrency’s debut on the public stage, gathering funding and establishing a base of investors.
While that may seem like a simile process, the reality is far from easy. The majority of exchanges research a company extensively, aiming to reduce the likelihood of scams. As a byproduct of this, there are strict rules that must be followed at all times.
This article will focus on the moments after you’ve been listed with a DEX provider. Instead of the basics of starting an IDO project, it focuses on how to make your IDO project as successful as possible by using blockchain PR and blockchain marketing strategy.
If you’re still a little fuzzy on all the respective acronyms used in the crypto community, like ICE, IDO, STO, and IEO, then check out this useful table produced by GuerrillaBuzz:
Now we’ve cleared that up, let’s take a look at how exactly you should market your IDO.
Great blockchain marketing can make or break an IDO project. Make sure you consider the following things before starting:
- Planning and Budgeting Stages
- Using the Correct Crypto Channels
- Content Strategy and Marketing
Let’s break down each of these aspects a little further.
Planning and budgeting
It’ll be no surprise that running a blockchain marketing campaign costs money. You’ll have to account for agency fees, as well as aspects like pay-per-click-marketing, influencer marketing, and social media marketing.
It’s important to start your blockchain marketing strategy campaign by clearly defining two things:
- The length of your campaign
- Your overall budget
First up,…
