Hilton today announced a new digital art and NFT pilot program that will showcase seasonally rotating, curated art collections from the world’s leading digital artists in select New York City properties. In partnership with Niio Art, a company at the forefront of the growing digital art and NFT trend that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries, Hilton will install digital artwork in guest rooms and public spaces at its iconic New York Hilton Midtown and Conrad New York Midtown properties.
From the thoughtfully curated art collections found in every Conrad hotel around the globe to the ever-evolving technologies designed to enhance the guest experience, Hilton has a rich history with art and innovation. To continue that tradition, the pilot program allows Hilton to explore an increasingly popular medium to deliver even more value to its guests. Through the partnership with Niio Art, guests will be able to enjoy the digital artwork in hotel public spaces and guest rooms, with the potential to take home select pieces as part of a gifted art streaming subscription service or NFT giveaway.
“Hilton has long believed that art helps create a more friendly and engaging environment for guests at properties across the globe,” said Larry Traxler, senior vice president and global head, Architecture and Design, Hilton. “Exploring this growing medium allows us to be on the cutting edge of art and design and continue to offer guests interesting and attention-grabbing pieces that will further strengthen their overall stay experience. With this new Digital Art and NFT program, Hilton’s iconic hospitality can stay with guests long after they leave.”
Hilton’s new digital art program will feature a uniquely curated selection of kinetic art pieces, experienced on digital screens in public areas and guestrooms, from some of the medium’s leading artists, in addition to specially commissioned NFT…
