NEW YORK, NY, June 13, 2022 (GLOBE NEWSWIRE) — In a lucrative and fast-paced crypto economy with enormous projects springing forth by the day, choice and trust are emerging issues. People then turn to key opinion leaders as their guiding light. Cryptocurrency brands know this, so they ride on the credibility and reputation of key opinion leaders (KOLs) to extend their coverage by paying them to influence their existing fandom.
KOLs are authorities and thought leaders in different niches who have with time, painstakingly created and maintained a reputation in a particular space. Unfortunately, an element so crucial as the KOLs in marketing is manipulated, barely incentivized, and neglected in the most popular ICO and IEO launchpads.
KOLnet introduces an initial marketing offering (IMO) system to cater to micro-influencers specifically. This system ensures they are purely incentivized for their full marketing efforts through its proof-of-marketing mechanism. Before we delve into how KOLnet is changing the lives of influencers, a brief examination of the current launchpads and how they exclude micro-influencers is necessary.
How ICOs and IEOs Exclude Micro Influencers
The current initial coin offering (ICO) and initial exchange offering (IEO) are generic methods of crowdfunding. Platforms launch and then offer tokens to investors in the platforms. Although these tokens usually have platform-specific uses asides from speculative purposes, they are often also used as incentives to value-adding participants. Micro-influencers fall under this classification of marketers who make projects more meaningful. ICOs and IEOs are similar. The only difference is exchange platforms do IEOs for a fee to ensure the tokens can be immediately traded in market places.
ICOs are quite exclusionary as the whales see them as a definite path for increased profit. These big players muster their financial macho to intimidate small players out of ICOs. Micro-influencers have…
