BitOasis, one of the largest cryptocurrency trading platforms in the Middle East and North Africa, and MBC Group, the region’s biggest broadcasting company, have partnered to launch awareness programmes to drive the adoption of digital assets.
The agreement — the first of its kind in the region — will see BitOasis’s educational campaigns aired on Dubai-based MBC’s portfolio of digital platforms and TV channels, the company said in a statement on Wednesday.
The move comes amid a growing interest in crypto investments in the region.
“In countries like the UAE and Saudi Arabia, crypto assets are steadily going mainstream due to early adoption by tech-savvy millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class,” said Ola Doudin, chief executive and co-founder of Dubai-based BitOasis.
“We are ramping up efforts to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.”
The move comes amid a growing interest in crypto investments in the region. In March, London-based research firm YouGov reported that about two thirds of residents are interested in investing in digital assets within the next five years.
One in five consumers in the UAE said they intend to trade in cryptocurrencies in the next 12 months, the highest globally after Indonesia and India, it added.
A third of UAE residents say they have invested in cryptocurrencies, a higher rate compared to the global rate of 30 per cent, a survey by online market research company Toluna showed.
Residents in the UAE plan to allocate 26 per cent of their investable assets to cryptocurrency, compared to 20 per cent globally, it added.
Regulators in the country have also taken various steps to help the industry grow and safeguard investors.
In March, Dubai adopted the Virtual Asset Regulation Law, the first law of its kind in the emirate…
