Something for the Weekend How can you save the world’s oceans? By investing in NFTs of course!
A global network of campaigning filmmakers, Ocean Collective, hopes to drive up awareness about declining marine biodiversity by developing a digital Museum of Extinction.
Items of artwork from the museum will then be sold as NFT purchases to raise cash to fund a documentary series on the topic along with other environmental awareness projects.
Of course you know me best for my optimistic outlook and generally positive nature, so it may come as a surprise to you when I ask: WTF? When I think of NFTs I do not immediately think of their inherent contribution to the environment or how they meet the challenges of out-of-control energy consumption levels that are rising as fast as the seas. NFTs are all about money money money, surely? Not fish.
“Selling NFTs is a new way to fund environmental film missions, while offering NFT buyers the potential of a value increase of their assets as the film project evolves,” says Bob van de Gronde, director at Ocean Collective.
Ocean Collective reckons it can make it work and even go “carbon positive”, insisting that 5 percent of the income from the digital artwork sales will be used to sequester carbon from marine ecosystems. With every NFT it sells, more CO2 will be filtered out of the air than the transaction itself will produce.
Nope, me neither.
At this point, readers with an interest in the crypto and NFT industries will be composing polite messages to me pointing out that I really ought to stop writing about things…










