Rario, creators of the world’s first Cricket NFT platform, and BlockTrust, an NFT marketplace services provider, have signed a licensing deal with Cricket Australia and the Australian Cricketers’ Association that will see digital collectible NFTs (non-fungible tokens) from Australian cricket.
As per the companies, this multi-year partnership will introduce non-fungible tokens (NFTs) to cricket fans, creating a new fan engagement tool that celebrates the rich history of Australian cricket.
The partnership will support the growth of the game along with supporting past and present players through their historic achievements being featured in NFT moments.
Rario along with joint-venture partner BlockTrust will also help Australian cricket fans understand, collect, and engage with NFTs by creating an Australian cricket metaverse of collectibles and gaming.
Traditionally collectibles have only featured still images, whereas NFTs can also show the full story of a sporting moment by featuring officially licensed broadcast vision.
“The shot and reaction when Ellyse Perry registered her Ashes double century, the magic moments of Scott Boland’s MCG spell or, back in time, Steve Waugh’s last ball boundary at the SCG in 2003, can now be captured in full action for digital trading cards and memorabilia that fans can own and trade exclusively,” the companies said in a release.
Rario was founded in 2021 by IIT Alumni Ankit Wadhwa and Sunny Bhanot as the world’s first officially licensed digital collectibles platform for cricket fans to collect and trade cricket NFTs (Non-fungible Tokens).
BlockTrust was established in 2020 by Blockchain expert Michael Alexander and IT entrepreneur Michael Haywood.
Commenting of the partnership, Wadhwa, co-founder and CEO of Rario, said, “Yet again Australia has led the way in cricketing innovation by entering the Metaverse with…
