The crypto market never stops developing and is always producing new types of assets and events to maintain the engagement of users and the liquidity turnover on the multitude of platforms forming its digital environment. The technological blockchain basis of the industry allows projects of various types to develop and field new forms of digital assets and present them to the public in a light of usability, value-generation, and trading opportunity.
The advent of tokens was followed by the branching of their technological basis into various sub-types, one of which was the security token. As a highly controversial asset, security tokens are subject to regulation, specifically – Regulation D of the US Securities and Exchange Commission. As such, projects willing to launch a security token must resort to a specialized crowdfunding event known as an STO, or Security Token Offering.
Such events need special types of STO marketing to become visible. And this is where the need for STO marketing services becomes apparent. With STO promotion being a highly specialized matter, dedicated STO marketing agency entities have arisen to counsel and promote projects seeking to launch security tokens.
What is a Security Token Offering?
A security token offering is a special type of Initial Coin Offering that is regulated by local securities legislation and is aimed at selling security tokens to willing investors. The security tokens of a crypto project are sold at an STO with strict compliance with local or international legal norms to ensure that all relevant laws are abided by and the project is deemed a security – a value-generating proposition that is intended to accrue in price over time.
Types of STO
There are three main types of security tokens, determining which type of STO the investors are participating in, and which type of STO the project intends on launching.
Equity tokens are a type of security tokens that are much like traditional stocks and give…
