People will be rewarded for sharing their personal data, and brands will get a new channel to reach their audiences directly. The startup announced an ICO that starts in January, with valuable referral rewards.
The team behind Profila recently presented their solution aiming to stop the misuse of personal data online and bring back trust into the relationships between people and brands.
The crypto startup has designed a new-era data, customer engagement and digital marketing platform that empowers consumers to learn about privacy, exercise their privacy rights and get compensated for sharing their data with brands. In turn, brands will receive more accurate feedback and direct insights from each individual, which will enable them to provide each customer with a more personalized and personal experience.
Profila offers consumers complete control over their personal data, and compensation for sharing it with brands through the Profila app. Users receive offers tailored to their needs and preferences, remaining anonymous while seeing relevant ads from brands. If a Profila user accepts to see paid content, they will receive 50% of the ad price paid by the brand.
Through a web-based dashboard, brands can access evergreen personal data which Profila users provide directly. Also, by asking consumers exactly which content they want to receive from the brand and how they want the communication to look like, marketers can engage in highly personalized marketing practices that result in a better ROI.
Profila is built on Cardano, a proof-of-stake blockchain platform founded on peer-reviewed research and developed through evidence-based methods. To deploy their platform and incentivize consumers to use it, Profila has created 500,000,000 Zero-Knowledge Tokens (symbolized as ZKT, nicknamed “Zeke”). These tokens will be offered to the public via the Initial Coin Offering (ICO), with the public round starting at the end of January.
Profila is getting ready to…
