Over the years, Faith Connexion has been a trendsetter in fashion, creating thousands of street-wear garments seen on a number of A-List celebrities. With a style described as chic rock, edgy glamour or street couture, the brand’s clothing is sought by celebrities and trendsetters alike. This is because Faith Connexion stands out from the mainstream, representing an eclectic yet practical wardrobe for people who seek to showcase their individuality.
It was only a matter of time that a brand as innovative and creative as Faith Connexion launches its own NFT, under the name Faith Tribe. Iconic brands like Louis Vuitton and Balenciaga have jumped onto the NFT hype over the past year. But why the hype and what even is an NFT? NFTs are non-fungible tokens of digital content linked to the blockchain. To get one, you need a cryptocurrency wallet, through which you can purchase NFTs on an NFT marketplace. Since NFTs are non-fungible, they are exclusive and not mutually exchangeable, unlike fungible assets (such as Bitcoin). A brand can either release exclusive NFTs, where there is only one copy of the digital work or an exclusive NFT with multiple copies.
At the Art Basel Fair in Miami Beach, Faith Tribe launched its very own NFT initiative and token. However, its NFT release will come with a special spin, unseen from any other brand. Faith Tribe will be launching ten NFT collectibles that will be paired with the brand’s most iconic garments. The garments will be displayed and then sold in Faith Tribe’s showroom during the Art Basel Fair, with the garments embedded with NFT tags that prove ownership upon scanning.
Faith Tribes’ NFTs at Art Basel were complemented with designer sketches and related media. The brand will also potentially invite NFT owners to exclusive virtual and live events. So buyers of Faith Tribe’s NFTs at the Art Basel Fair will not only be purchasing an iconic garment from the brand but will also be purchasing the garment’s story, with…
