It is often said that marketing is the illuminating factor of any organization; a brand remains in the dark until an effective marketing strategy shines the light and gets you closer to your audience.
There are about a dozen marketing strategies, of which email marketing offers a unique approach via cordiality. Unlike social media or blog posts that could appear generic, an email feels like a personal message sent between acquaintances; hence, it brings brands closer to customers.
Data from Optinmonster.com suggests that 99% of people check their emails every day; in fact, some check their emails as much as 20 times a day, and 58% of people check their emails first before getting out of bed, even more than social media or the news.
Also, according to Oberlo, Email ROI is incredibly strong, at 4,200%, which means that for every $1 spent on email marketing, you get $42 in return. Hence, the importance of email marketing cannot be overestimated, and if you haven’t incorporated it into your marketing strategy yet, this article is just right for you.
What is Email Lead Generation? Why is it Important For Your Crypto Project Campaign?
The most important and challenging part of email marketing is lead generation. Lead generation is the process of getting email contact information from your target audience in exchange for value.
Several crypto projects exist, each with a Unique Value Proposition (UVP); for example, many new coins are bootstrapped via an Initial Coin Offering (ICO) that enables many people to invest in the project before it launches, giving them the opportunity to benefit massively as early investors. Similarly, some NFT projects are launched via a pre-mint, where people apply for whitelist spots to get early access.
Although several people invest in several projects, many of them have a purpose for making a choice out of the hundreds of options out there in the crypto space; hence, to effectively get the best returns from marketing, you must first have…
