Warner Music Group (WMG) is expanding its presence in the Web3 space through a new collaboration with e-commerce and interactive platform builder LGND.io and Polygon Companies, a blockchain network developer.
The partnership will see the launch of a music and collectibles platform called LGND Music in January 2023, according to a joint release on Tuesday (December 6).
LGND Music will allow consumers to buy and own music tokens and build a digital collection of or ‘Virtual Vinyls’ on its app or desktop platforms.
It will support digital collectibles from any blockchain in a proprietary player. Secured by blockchain technology, the platform will let the community own rare exclusives and enjoy experiences with artists.
Select WMG artists will launch their digital collectibles on LGND Music, powered by Polygon, to give fans the opportunity to enjoy special content and experiences. The companies said LGND Music is an easy-to-use on-ramp for fans who are not familiar with cryptocurrencies or digital collectibles.
“We are beyond thrilled to finally announce this monumental and ground-breaking partnership with Warner Music Group and Polygon,” says Michael Rockwell, CEO of LGND Music.
“We’ve been working for over a year to deliver the best-in-class blockchain experience for passionate music lovers all over the world, and look forward to innovative and unique content from all types of WMG artists. With the strong support of the Polygon ecosystem, LGND Music is poised to help evolve the entire music industry.”
LGND Music will also collaborate with WMG’s dance record label, Spinnin’ Records to offer a number of activities in the Web3 space.
Commenting on the alliance, Oana Ruxandra, Chief Digital Officer & EVP, Business Development, at WMG, said: “We are incredibly excited about the ways in which evolving technologies are changing and challenging the music industry.”
“WMG’s partnership with LGND and Polygon will help our artists to experiment with and…
