Pilot Program to Preview at NFT London Trade Show with a Preview of Fanciful Artwork Encouraging Founding Noah’s Ark Passengers to “Board Early“
NEW YORK & LONDON, November 02, 2022–(BUSINESS WIRE)–Rosie Labs, the New York City-based global marketing services collective, today announced a new partnership with Boarding Noah’s Ark (BNA), an artistic, entertainment-based initiative designed to bring awareness to myriad global environmental concerns through a playful, animated recasting of the famed story. A new Boarding Noah’s Ark NFT (non-fungible token) program will debut at NFT London, taking place November 4-5, and offer a preview of the original artwork featuring adorable creatures, both known and unknown, as they tease a better world to come.
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Rosie Labs announced a new partnership with Boarding Noah’s Ark (BNA), an artistic, entertainment-based initiative designed to bring awareness to myriad global environmental concerns through a playful, animated recasting of the famed story. The program will preview this week at NFT.London. (Photo: Business Wire)
The initial concept for BNA will feature the development of an NFT representing animals and monsters of various species released in a series of drops. Purchasers of the NFTs will secure their own spot on the Ark, which will be limited to just 20,000 passengers. The experience looks to be gamified with opportunities for raffles, quests, and prizes that could include the ability to name an environmental cause, and receive and award mint proceeds. Games and challenges will be directly impacted by real-world environmental events, which will ground the whimsical nature of the program. The NFTs will be minted on a sustainable blockchain to be named later.
NFT London attendees can be among the first “passengers” to board the new Noah’s Ark when they receive the first look at the original…
