Key Takeaways
- Hume is a Web3 record label developing a roster of virtual “Metastars.”
- It uses music NFTs to promote its virtual label artists and nurture its community.
- The Hume team believes that if music NFTs are successful, millions of artists will eventually use virtual avatars to represent themselves.
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Hume is a Web3 record label developing a roster of virtual artists called “Metastars.”
What Is Hume?
Hume is one of the world’s first Web3-native record labels. It focuses on harnessing the power of blockchain technology to create deeper connections between music artists and their fans.
The label pioneers what it calls “Metastars,” completely virtual artists that Hume NFT holders help influence and develop. The Hume website defines Metastars as Metaverse-native, universally influential, virtual music artists who exist in both the Metaverse and the physical world. Hume’s goal is to become the leading Web3 record label dedicated to promoting virtual artists and onboarding them and their fans into its music collective. Crypto Briefing sat down with Hume co-founders David Beiner and Jay Stolar to find out what inspired them to launch Hume, their backgrounds in the music industry, and how NFTs play a pivotal role in creating a community-driven virtual artist platform.
Angelbaby and the Metastars
Hume’s first Metastar is angelbaby, an NFT from Non-Fungible Labs’ FLUF World collection. Before becoming Hume’s foundational Metastar, angelbaby was already an established artist in their own right. They’ve played several live shows this year at leading art and music events, including Art Basel Miami and South by Southwest. Additionally, angelbaby’s music has consistently topped the charts for the best-selling music NFTs on platforms like OpenSea and Audius.

However, in Hume’s world, angelbaby takes on a new role as…










